I am currently in the middle of reading the Tipping Point by Malcolm Gladwell for my Viral, WoM, and Buzz Marketing class. His ideas are very simplistic and logical, despite being counterintuitive to most things we take for "common sense."
Gladwell is a staff writer at The New Yorker. He is the author of three books, the Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success, and a upcoming fourth title, What the Dog Saw: And Other Adventures, due to arrive in bookstores in late October.
This video intermingles discussions of privilege, prodigy, preparation, and President Obama. Fora.tv is like Hulu for nerds and I love it!
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