Couture Branding

Since fashion is (typically) a wearable extension of art, it is no surprise to find designers swapping creative juices with the imaginative minds of marketers.  Check out the new 2010 Paul Smith design for evian.

Great Paul Smith quote: "If you're looking for about [sic] what other designers are doing, or what other products are out there, then you're already buying yesterday's newspaper. So yesterday's newspaper nobody wants."

Here are the 2008 Christian Lacroix and 2009 Jean Paul Gaultier, respectively, limited additions as well.

Another interesting example is the commemorative centennial anniversary bag created for UPS by designer Karin Arabian.

Just goes to prove a brand can be chic no matter where it works.

Credits: Evian UPS