If another Jay track leaks we'll have the whole album before the release date. But we're really diggin' this one. Wonder who gets in trouble for snitching out unofficial singles? Although, I can't imagine that this goes on without some consent. Mrs. B keeps her brand locked like Fort Knox. Anything her PR team doesn't want you to see or have access to is immediately effaced, so a blatant YouTube drop couldn't have gotten far past Mr. J. Just waiting to see when the record industry will catch up with the rest of the branded world. Artists establish marketing teams to make sure their image and work (product) are priced, placed, and promoted so that it is accessible to consumers. Meanwhile, record labels have taken a backseat to the talent and forgotten to brand themselves, thus the lack of loyalty. People are more faithful to iTunes than Sony, yet somehow passing down an mp3 just doesn't have the same sentimental touch of your first album, 8-track, cassette tape, or CD. Just a campaign idea. Indulge.
*Update* - As you can see after a whole week and an entire album leak later, the material has been removed from YouTube. I just believe there has to be a better way to safeguard your work. Then again I guess no one's word is bond anymore.
Loves it!!!
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